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Mahindra Oja Tractor Range Launched: Leading the way for tractors in a milestone moment of sorts, Mahindra Tractors — world’s #1 tractor manufacturer by volume has announced its all-new brand ‘Mahindra Oja’ range. This scale is a form of innovation and technological jump which in turn, was posited as transforming global farming practices. This lightweight, four-wheel-drive (4WD) tractor range comes to market after an investment of nearly Rs 1,200 crore and is the result of Mahindra’s strategic alliance for farming technology with Mitsubishi Mahindra Agriculture Machinery, Japan.
Diverse Range of Models
The Mahindra Oja series is available in four different categories which are mentioned below to serve the farming requirements.
- Sub-compact (20-26hp)
- Compact (21-30hp)
- Small Utility (26-40hp)
- Large Utility (45-70hp)
The use of these platforms guarantees that the Oja range can fulfill different farm operation demands from small-scale and large-scale activities.
Global Ambitions
OLR: Made in India, Mahindra Oja Tractors only for the Domestic market Aiming to export these tractors to countries across six continents, Mahindra is bullish on markets including North America, ASEAN, Brazil Australia South Africa, and Europe as well as the SAARC region. The company will also make its global launch and in 2024 debut the first Mahindra SUV for Thailand, thereby entering ASEAN.
Cutting-edge Technology
With numerous category-first features, the Mahindra Oja range is unique in its ability to drive productivity, connectivity, and automation. Those features are grouped into three technology packs with clear meaning.
1. Myoja (Telematics Pack)
- GPS Live Location – For live tracking of your tractor.
- Hardware Ensuing Goods: Alerts the driver approximately after which preventive protection is essential for unique components of your vehicle.
- Critical Alerts: Notifies on critical issues.
- Fuel usage tracking (Diesel Monitoring)
- Coverage and Trip Calculator – Helps in planning & tracking work done.
2. Proja (Productivity Pack)
- Creeper Mode: Precise control at slow speed.
- Small And Light Engine Technology: Pulls Strong, As Needed
- Shuttle F/R: Allows for quick switching between Forward and Reverse.
- Tilt and Telescopic Steering:: Increases in a number.
- Available Wet Electric PTO: For efficient power take-off operations.
3. Roboja (Automation Pack)
- Auto PTO: Automatically starts the power take-off and stops it when you need to start.
- Auto Implement Lift: Automated Raise/Lower of implements
- Automatic one-sided braking: Automatically brakes on one side for more nimble operations.
New Models and Pricing
Those seven new models will span three platforms and represent the sub-compact, compact, and small utility segments with the initial launch. From October, the () and Cobra models from 20hp to 40 hp in this segment are available. Key models under this heading include:
- Mahindra Oja 2127: Priced at Rs 5,64,500
- Mahindra Oja 3140: Priced at Rs 7,35,000
Strategic Manufacturing
The Mahindra Oja tractors will be produced at the Zaheerabad plant, Telangana exclusively for this new JV. The plant is fully compliant with the most modern technology to ensure production processes are in line with global standards.
Leadership Insights
Speaking on the occasion Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), Mahindra & Mahindra Ltd. said: The global launch of our Oja range is a proud moment for us at Trringo as we strive to digitize farm equipment rental across developing markets around the world; providing farmers with cost-effective solutions that have best-in-class quality in technology.
He underscored the company’s commitment to innovation and its ambition to change farming around the world. The Oja range will be launched in new and existing stages after its fulfilling starter journey is rolled out in India. Oja represents our entry into Europe and will contribute to over 25 percent of the global tractor industry, we are all geared up for the ASEAN segment with Thailand being our first hub,” added Goel.
Hemant Sikka, president of the Equipment Sector at Mahindra & Mahindra emphasized by shedding light on the Oja series and its tech-rich offerings. A no-nonsense powerhouse of energy, the 4-lightweight/4WD tractor platforms (20-70hp) in Oja array are like none other. Crucial technologies of the future such as connectivity, precision, and automation merged with futuristic design savvy, operator comfort coupled with convenience make the Oja range second to none in its class. Leveraging with the Next Generation of Mahindra tractors; taking a quantum leap for us at Mahindra will make its mark globally redefining farm mechanization and thus heralding fundamental up-gradation in farm productivity.”
Future Prospects
With such expectations, the Mahindra Oja series (Oja is Sanskrit for warrior) should rattle a few of the big boys in global agricultural machinery. These tractors come with cutting-edge technology and modern features for higher productivity, and lesser operational costs while offering an even better experience of farming. Backed by Mahindra’s deep R&D capability and their strategic partnerships along with a global reach, we are confident that the Oja range will be a big disruptor in this sector.
Now that Oja is set to run in India and gears up for a worldwide rollout the future of mechanized agriculture could be very different. Mahindra Oja tractors are designed to serve the immediate needs of industry and also future-proof farming, making agriculture sustainable & efficient for a long time.
In summary, the Mahindra Oja range of tractors provides a fine demonstration of associating innovation with quality in this new phase to ensure their broader global foray. Combining the above-mentioned advanced features, versatility in models, and globally synchronized launch strategy- Oja range is set to establish new benchmarks for the agricultural machinery sector fostering growth & productivity of farmers worldwide.
